Sustainability and Environmental Performance
More than just a big idea – how extended reality tech can enable a circular economy
📄 Paper
Imagination is the original innovation accelerator. It is essential if we are to solve big problems like climate change, waste, and pollution. The vision for a circular economy is more than just a big idea. It is a systems solution framework that sets out a new way to design our global economy so that it flows and functions within planetary boundaries. Implementing it at scale will require not only huge ambition but concerted action at every level of business and society. All of that starts by bringing to life the vision of a better future and making it tangible.
Abstract
Imagination is the original innovation accelerator. It is essential if we are to solve big problems like climate change, waste, and pollution. The vision for a circular economy is more than just a big idea. It is a systems solution framework that sets out a new way to design our global economy so that it flows and functions within planetary boundaries. Implementing it at scale will require not only huge ambition but concerted action at every level of business and society. All of that starts by bringing to life the vision of a better future and making it tangible.
Topics
Cite this paper
@misc{8c574bc7,
author = {Emma Elobeid and Claire Murphy and Laura Collacott and Ellen MacArthur Foundation},
title = {More than just a big idea – how extended reality tech can enable a circular economy.},
howpublished = {\url{https://www.ellenmacarthurfoundation.org/tech-enablers-series/part-1}},
year = {2022},
note = {[Accessed 15-12-2025]},
}